All of this is enabled by the enormous range of logistics resources that the company has been building up over the last years including physical assets like warehouses, truck fleets, and airplanes, as well as all the people and processes necessary to make it all work. Close watchers of the company won’t be surprised by the move, but it still feels like a big public step out into the world of delivery services and logistics. With the debut of Buy with Prime, it’s the first time consumers can see and feel tangible benefits of the logistics legwork that’s been going on behind the scenes for quite some time.
All the usual Prime shopping benefits, including up to one-day free delivery, easy returns, etc., should make the actual transaction easier, but the site gets the benefit of working directly with customers and get access to their information, including emails, so that these stores can follow-up with additional sales offers, customer service, etc. Bob O’Donnell is the founder and chief analyst of TECHnalysis Research, LLC a technology consulting firm that provides strategic consulting and market research services to the technology industry and professional financial community. You can follow him on Twitter @bobodtech.
