Amazon S Hardware Group Faces Steep Losses Alexa Monetization Efforts Flounder

Few things persist for very long in the rapidly evolving world of technology and nearly a decade in, Alexa is struggling.

As it stands today, Alexa is the third most popular voice assistant in the US behind the Google Assistant and Apple’s Siri with 75.6 million users. According to Insider Intelligence, Google’s offering leads the way with 81.5 million users followed by Siri with 77.6 million users. Image credit: Jonathan Borba, GeekWire, Andres Urena