Naturally, some merchants will fall above or below the average. Trophy Skin has seen conversions increase by more than 30 percent and Wyze has experienced a 25 percent higher conversion rate with Buy with Prime. Others, like HydraLyte, have realized more modest gains of around 14 percent.

(Papa needs a new pair of shoes) The feature was designed to work with most major ecommerce platforms including BigCommerce, which announced support for the feature earlier today. The service provider said merchants can easily enable Buy with Prime on their storefronts with no coding required. Image credit: Terje Sollie